Douce Folie

Context

Douce Folie is a hybrid space combining a restaurant, coworking area, and lively bar. With a warm and friendly atmosphere, the place offers homemade cuisine made from fresh ingredients, a welcoming workspace, and a festive vibe in the evening. Every moment of the day is designed to deliver a unique experience, blending sharing, relaxation, and enjoyment.

Brand vision

Douce Folie is built on essential values: friendliness, generosity, simplicity, and fun. The goal is to create a space where everyone feels at home — whether it’s for a delicious lunch, an inspiring work session, or a vibrant afterwork. The brand focuses on memorable and authentic experiences, encouraging connection and exchange.

Visual Identity Design

The visual identity of Douce Folie was crafted to reflect its playful and warm spirit. Its logo, with soft and welcoming shapes, embodies the generosity and conviviality of the place. The color palette combines a vibrant orange — symbolizing energy and fun — with a modern, reassuring blue. Complementary shades like soft pink and cream bring an extra touch of comfort and gentleness.

Creation Process

The creative process began with a deep dive into Douce Folie’s universe to capture its essence and aspirations. Every visual element was carefully selected to align the brand identity with the experience it offers. The result is a strong and cohesive identity that expresses the venue’s warmth and friendliness while ensuring it stands out in the market.