Makely

A visual identity starting with a mystery color palette?!

For this project, I asked my sister—who’s also a designer—to create a color palette for me. Usually, I build my visual identities starting from strategy, but this time, I decided to flip things around a bit.

As I explored the palette, I noticed it gave off a playful and youthful vibe, which inspired the idea of creating creative kits—perfect for date nights or artsy picnics (sounds so fun, right?).

I ended up creating three kits: clay, painting, and crochet (one of my passions). Each packaging is decorated with hand-drawn illustrations with imperfect edges, adding a touch of authenticity and reflecting the handmade spirit. These visuals bring a unique and playful dimension, perfect to spark exploration and creativity.

To complete the visual identity, I chose a funky font for the titles to keep that creative vibe. For the body text, I went with a softer typography, creating a nice visual balance.

If you want to follow the full creative process, feel free to check out my videos on Instagram. Get ready for some fun and inspiring moments!