AD&L Fabrics
Context
AD&L Fabrics offers high-quality fabrics on its online store, with a focus on an ethical and passionate approach. Founded by Anaïs, a sewing, DIY, and knitting enthusiast, the brand provides fabric selections that reflect her personal vision, emphasizing a harmonious and ethical selection.
Brand Vision
AD&L Fabrics’ vision is based on core values such as honesty, self-confidence, community, creativity, and individuality. These values guide every decision and action of the brand, allowing for an authentic connection with customers and inspiring them to express their creativity in a unique and ethical way. AD&L Fabrics aspires to be more than just a fabric store; it wants to become a source of inspiration and support for everyone who shares its passion for sewing and creating.
Creation of the Visual Identity
Every detail of AD&L Fabrics’ visual identity was carefully crafted to reflect its essence. The logo, created with a vintage modern retro font, expresses the brand’s gentle and elegant spirit while giving it a touch of originality. The bold color choice, blending violet and yellow in various shades, evokes creativity, boldness, and vitality, while adding a touch of softness with lighter tones. Custom illustrations, inspired by the theme of sewing, were integrated to enrich the visual identity and deepen the brand’s universe in the sewing world.
Fun fact: the two flowers featured in the visual identity are Anaïs’ favorites. She first drew them by hand, and then I reproduced her drawing in design. 🥰
Creation Process
The creation process began with collaborative brainstorming sessions to define the brand’s strategy. Every aspect, from target audience to values, and from competitive analysis to design choices, was carefully considered. Each element of the visual identity was crafted or chosen to align with this strategy. This tailored process ensures that the visual identity fully embodies the brand’s vision and values, providing an immersive visual experience. Additionally, it ensures its uniqueness in the market and meets the brand’s specific needs.
