Prodie

Prodie is an ethical and fun hygiene brand. It offers menstrual panties and washable pads, designed in Paris and made in Lisbon. Prodie uses upcycled cotton fabrics whenever possible or organic cotton to protect both the body and the environment!

My goal was to create a fun and pleasant atmosphere using illustrations, GIFs, and a playful font. Since having your period is not usually a joyful experience, I wanted to develop a branding strategy that would bring joy and comfort to people during their menstruation.

I also like to show that even ethical brands can have fun branding — it’s not necessary to use a green or earthy color palette.