Keeds

Context

Keeds is an innovative childcare concept designed for places where parents can relax and enjoy themselves—whether alone or with friends. Restaurants, cafés, events, or social spaces… Keeds creates pockets of freedom for adults while offering children a joyful, safe, and stimulating environment.

The experience is built on thoughtful, creative care designed to reassure parents while delighting kids. Keeds isn’t just a childcare solution—it’s a true shared moment of happiness, each in their own way.

Brand Vision

Keeds values family well-being, trust, connection, and boldness. The brand supports a modern, guilt-free approach to parenting—where adults don’t have to disappear for their children to thrive. On the contrary, Keeds believes that taking care of parents contributes to the happiness of their kids.

Its mission is to create simple, joyful, and practical experiences, putting pleasure and safety at the heart of everyday life. With Keeds, families breathe, laugh… and create bright memories.

Visual Identity

Keeds’ visual identity reflects its world: soft, bold, approachable, and inspiring.
The logo combines rounded, reassuring shapes with a lively, confident stroke—capturing both the spontaneity of childhood and the reliability of a trustworthy service.

The color palette blends cheerful, modern tones: sunny yellow, vibrant blue, dynamic coral… balanced by softer neutrals to create harmony. The typography, mixing a soft serif with a clean sans serif, expresses the brand’s duality—warmth, structure, and modernity.

Creation Process

The identity work began with a deep dive into Keeds’ positioning, values, and audience. The challenge was to create a brand that speaks to both children and parents—playful but never childish.

Every graphic decision was intentional: to deliver a cohesive, endearing, and instantly recognizable visual experience.
Keeds stands out for its positive tone, joyful simplicity, and commitment to building connections—with both style and heart.