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Cluke
Cluke is an e-shop for reconditioned sunglasses. The concept was born from observing waste in the eyewear industry and a desire to make designer frames accessible to everyone.
The goal? To create an identity that reflects a commitment to responsible consumption without sacrificing dynamism or visual character
Deliverables:
Brand Identity, Illustrations, and Instagram Templates
Keywords:
Bold, Responsible, Accessible, Innovative, Committed
Date : June 5, 2024
La Vision
Cluke is built on innovation, excellence, commitment, and a close relationship with its customers. This reconditioned eyewear e-commerce platform aims to limit waste, offer designer frames to those who cannot afford them new, and promote conscious consumption over fast fashion.
Visual Identity Design
A visual identity that deliberately breaks away from industry standards to assert the brand’s unique and committed character.
Color Palette
Moving away from the neutral and pastel tones often associated with eco-responsibility. Cluke embraces bright, contrasting colors—flashy orange, black, deep green, neon green, and blue—to bring energy, punch, and a strong visual presence.
Typography
Two fonts with opposing characters: Bowlby for headlines—bold and modern—and Lora for subheadlines—soft and contrasting. Together, they create a dynamic and original visual hierarchy that stands out from the competition.
The Result
A powerful and consistent identity that captures attention while reflecting Cluke’s core values: innovation, excellence, and authenticity.
Prête à Donner Vie à ta Vision ?
In the era of Sad Beige brands, I make your brand look like this.
What if your branding empowered you instead of holding you back?
This project reflects the type of brands I support with Rebel Roots: identities designed to support an ambition, not just look “pretty.”