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La Lunetterie d'Auri
La Lunetterie D’Auri offers a wide and diverse selection of eyewear, along with professional eye exams to monitor vision health. Beyond the expertise, it provides a unique customer experience.
Date : July 12, 2022
Deliverables
Brand Identity & Website Design
Keywords
Professional, Dynamic, Avant-garde, Accessible
Visual Identity Design
The Vision
To position the eyewear store as a professional and avant-garde brand—both expert and contemporary. A brand that inspires trust while embracing a bolder, more refined aesthetic than the traditional codes of the optical industry.
The Ambition
To create a universe that feels luxurious yet simple, serious without being cold, and accessible enough to build long-term relationships with clients.
Logo
An elegant logo paired with an editorial-style universe, luxurious yet soft, designed to remain approachable. The result is a professional, dynamic, and contemporary identity that works seamlessly across storefronts and digital platforms.
Color Palette
The palette combines a deep teal, bringing a dramatic and luxurious feel while remaining sober, with a vibrant yellow that injects creativity, energy, and optimism. Blue anchors the universe in trust and credibility—essential factors in the optical and medical fields. The balance creates a mix of sophistication and accessibility.
Typography
Headlines feature Cormorant Garamond, an elegant editorial serif that asserts a premium positioning. Raleway, a modern sans-serif, is used for subheaders, body text, and buttons to ensure clarity and digital consistency. Bold, capitalized buttons reinforce the visual hierarchy while maintaining a professional tone.
Ready to Bring Your Vision to Life?
In the era of Sad Beige brands, I make your brand look like this.
What if your branding empowered you instead of holding you back?
This project reflects the type of brands I support with Rebel Roots: identities designed to support an ambition, not just look “pretty.”