Emsy Studio

Booking open for March & April

Your project deserves more than a Canva template. It deserves a direction.

Le Pack Rebel Roots

A bold brand identity, designed as a system.

You don’t need a logo. You need a brand system that supports your ambition. Whether you’re launching or your current image isn’t up to par, the challenge is the same: transforming your vision into a brand that gets noticed and remembered.

Rebel Roots builds that system. From the brief to the packaging, from the storefront to your feed: a visual universe that is cohesive, memorable, and impossible to mistake for your competitors.

Get in touch now !

Le politiquement correct ne construit pas des marques mémorables.

You have the vision.
I have the system.

The studio’s signature offer.

Rebel Roots isn’t just a design project. It’s a strategic and visual brand construction, designed as a cohesive, durable, and evolving system. I don’t just create a “pretty universe.” I build a brand that is:

  • Legible

  • Differentiating

  • Credible

  • Built to last (without needing a rebrand every 6 months)

A brand that carries your positioning instead of weakening it. Your branding becomes tangible. Your product (if you have one) becomes recognizable. Your universe becomes a signature.

Who is Rebel Roots for?

Rebel Roots is for you if:

  • You want a complete and immersive identity, aligned with your vision and values.

  • You want to own a strong, credible, and premium identity.

  • You want to move away from DIY, visual patchwork, and inconsistency for good.

  • You want to step into a clear, structured, and confident brand stature.

  • You want to lay a durable strategic foundation that grows with your business.

  • You are looking for a strategic partner, not just an order-taker.

This is not a “passive turnkey” offer. It’s a structured collaboration.

How it works

Timeline — 7 to 10 weeks depending on the selected option.

 

01 Strategic Immersion

  • 2 deep-dive strategic workshops to clarify your vision, product positioning, differentiation, and brand universe.

  • Product audit & market research to understand your ecosystem.

The goal: Building a rock-solid strategic foundation before any design begins.

02 Creative Exploration

  • 2 artistic directions (moodboards) to explore visual paths aligned with your strategy.

  • You approve the direction that resonates most with your vision.

The goal: Ensuring we are moving in the right direction before we create.

03 Branding design

  • Full visual identity design: color palette, custom typography, primary logo + variations, icons, and graphic assets (patterns, textures).

  • Brand Guidelines (≈ 30-40 pages) so you know exactly how to use your brand everywhere.

The goal: A cohesive visual system designed to last and evolve.

06 Post-Delivery Support

  • 2 coaching sessions to help you master your new identity and use it with confidence.


The goal: Packaging that tells the right story and elevates your perceived value.

05 Deployment & Assets

  • Digital applications: Instagram templates, digital art direction (feed & photography style), business cards, and stationery.


The goal: Total consistency between your physical product and digital presence.

04 Packaging Design*

  • Packaging design aligned with your brand: boxes, labels, wrapping, product cards.

  • Print-ready files + packaging usage guide.

*for the packaging option

The goal: Autonomy and total mastery over your brand.

My Approach

I work with you as a strategic and creative partner—your second brain to clarify your vision, make the hard decisions, and align every element with your positioning.

Every visual choice serves a specific intent: positioning, recognition, consistency, differentiation, and growth. From concept to execution, everything is designed to keep your brand clear, strong, and capable of growing with you, without ever having to start from scratch.

What Rebel Roots changes for you

Clarity

Your brand becomes a guide. You know what to show and what to say.

Legitimacy

Your image finally reflects your true level and supports your pricing.

Consistency

A seamless flow between product, packaging, branding, and digital.

Autonomy

You know how to expand your universe to new ranges without starting over.

Ready-to-Sell Assets

Print-ready packaging and digital templates to launch now.

Evolution without the reset

A system designed to grow with your catalog, adapt, and evolve, without ever going back to square one.

The Results

Before

  • A blurry image
  • Hesitant decisions
  • Inconsistent communication
  • Low perceived value

After

  • A clear and confident brand
  • Visual choices guided by a system
  • Natural cohesion across all platforms
  • A packaging that tells the right story

At the end of the experience, you will know exactly:

You leave with a structured, actionable visual solution, not a bunch of files you have to figure out on your own.

3 Ways to Work Together

Option 1: Rebel Roots (Full Branding)

For you if:

You are launching or rebranding and want a full universe + communication assets.

Includes

Strategic Foundations

2x Deep-dive strategy workshops

1x In-depth audit & research

2x Moodboards – artistic directions (one to be finalized)

1x Brand Strategy Guide

 

Brand Identity & Visual System

1x Custom color palette

1x Bespoke typography selection

1x Primary logo + variations

1x Icon / Monogram / Favicon

1x Full graphic system
(Illustrations, patterns, textures, visual elements, icons)

1x Brand Guidelines (Usage guide)

1x One-page Brand Cheat Sheet

 

Concrete Applications

3x Assets of your choice:

  • Business cards,
  • thank you cards,
  • flyers/posters,
  • social media templates,
  • crowdfunding campaign assets,
  • custom stickers,
  • and more.

Collaboration

Weekly progress calls

1x Copyright transfer (8 years)

2x Post-delivery coaching sessions (over two months)

Bonus

2x Surprise 👀

Option 2 : Rebel Roots + Packaging

For you if:

You are launching a physical product and want a full brand identity + packaging design that brings it to life.

Includes

1x Everything in Rebel Roots

1x Full packaging/label design

3x Product mockups

1x Thank you card

1x Art direction

6x Instagram templates

1x Feed & product styling advice

Option 3 : Rebel Roots + Site Web

For you if:

You want the full ecosystem—brand identity + a showcase or e-commerce site

Includes

1x Everything in Rebel Roots

Your choice

From Blur to Brand, what they say

I couldn’t have met a better brand designer.

I am so happy I stumbled upon Emsy Studio by chance on Instagram—it was a wonderful stroke of luck. I am truly grateful for how our collaboration unfolded. Despite my doubts and total lack of knowledge in graphic design, Emilie always took the time to explain things step-by-step. No matter how many questions I had, she always had an answer. She made it a point of honor to ensure I understood everything by the end of our meetings. Even during the final handovers, she took the time to explain the ‘why’ behind the colors, spacing, and shapes, while always listening to my feedback. Her professional vision and suggestions helped me refine elements I might have otherwise overlooked. The tools she uses and the documents she provides are a major asset. You walk away with a complete, versatile kit ready for any situation. Her talent, passion, and the investment she poured into my project allowed this beautiful adventure to succeed. I hope to work with her again. Arigato!

Laure

Founder of Nakama

A brand identity that is perfectly true to my vision.

I am Tessa from Nowmade Wear, a women’s ready-to-wear brand designed for movement. I had the pleasure of entrusting Emilie with our visual identity. She took the time to understand the brand in depth, which allowed her not only to be highly relevant with her ideas but also to understand my concerns and be proactive with solutions. It was a pleasure working with her—always pleasant and professional, she truly met the brand’s needs. Her work is organized, and she offers a simple, practical follow-up throughout the project. I am thrilled with the new visual identity; it is perfectly true to everything I hoped for.

Tessa

Founder of Nowmade Wear

She dives into every single detail of the brand.

I’ve worked with Emilie twice now, and I can’t recommend her enough. She truly seeks to understand every single detail of the brand before diving in, which clearly shows in her tailored proposals. On top of that, everything is perfectly organized on Notion—you can track the progress, follow every creative stage, and provide feedback at each step. To sum it up, working with Emilie is a pleasure because she is organized, insightful, passionate, and has a truly modern vision of branding.

Agathe

Founder of Owaïna

A remarkable result, an absolute pleasure.

Exceptional! I had the chance to work with Emilie, who is professional, organized, and always a delight to collaborate with. She is attentive and proactive, and the result is outstanding! Working with her is a true pleasure—I highly recommend her without hesitation!

Estelle Sabban

Founder of Keeds

She knew exactly how to bring my project to life.

I loved working with Emilie on the visual identity for my podcast! The entire process was seamless and efficient. Emilie is always available, proactive, and a great listener—she truly knew how to bring my project to life. The final deliverables are flawless. I highly recommend her: I’m thrilled with both the experience and the result!

Elise Porédos

Founder of Fais Moi Booker

Incredible work, exactly what I envisioned.

Emilie did an incredible job creating my brand identity, designing various documents, and building a website that matches exactly what I wanted. She works closely with you to ensure every detail is just right. She is highly responsive, helpful, and always willing to go the extra mile to explain a process or research the best options. A true pleasure to work with! Emilie is the definition of professional support.

Lucy Makepeace

Founder of The Language Agency

She brought my vision to life.

Emilie literally brought to life what I was visualizing for my branding. Not only is she a great listener, but the entire collaboration is incredibly well-organized. Nothing is left to chance. If you want branding that truly reflects you and represents your brand, don’t hesitate for a second—Emsy Studio is exactly what you need!

Lisa KB

Linkedin Coach

No more just intentional branding.

Ready to scale your brand to match your ambition?

We don’t follow the norms.

We build a brand that stands out naturally.