Booking open for March & April
Your project deserves more than a Canva template. It deserves a direction.
Prodie
Prodie is an ethical and fun period-care brand. Offering menstrual panties and washable pads, the products are designed in Paris and manufactured in Lisbon. Prodie prioritizes upcycled or certified organic cotton fabrics to protect both the body and the environment.
Deliverables
Personal Project – Branding, Illustrations, Animated Stickers (GIFs), and Packaging
Keywords
Fun, Ecofriendly, Feminist
Date : April 13, 2022
The Vision
My goal was to create a fun and welcoming atmosphere using illustrations, GIFs, and playful typography. Since having a period is generally not a joyful experience, I wanted to develop a branding strategy that brings joy and comfort to people during their cycle.
I also love demonstrating that ethical brands can have a fun identity—it’s not necessary to use a green or “earthy” color palette to be conscious.
The Design
Identity: A bold, “best-friend” vibe that breaks the taboo of menstruation with humor and spontaneity.
Illustrations & Motion: Custom GIFs and characters that turn a functional product into a lifestyle brand.
Packaging: Designed to be seen, not hidden. Using vibrant colors to challenge the traditional clinical or “eco-neutral” codes of the industry.
Ready to create your bold and strategic brand system?
Identities designed to support your ambition, not just to look “pretty.”