Booking open for March & April
Your project deserves more than a Canva template. It deserves a direction.
Keeds
Keeds is an innovative childcare concept designed for places where parents can relax: restaurants, cafés, events, and more. The idea? To create bubbles of freedom for adults while offering children a joyful, safe, and stimulating environment.
Date : August 3, 2025
Deliverables
Brand Identity, Illustrations, Instagram Templates, and Flyer
Keywords
Pleasure & Well-being, Fun, Trust, Safety, Sharing, Luxury, Boldness
The Vision
Keeds champions a modern and guilt-free approach to parenting: by taking care of parents, we contribute to the fulfillment of their children.
The Ambition? To create simple, practical, and joyful experiences by placing pleasure and safety back at the heart of family life.
Visual Identity Design
A soft, bold, and accessible visual identity that speaks to both children and parents—playful, but never childish.
Logo
Rounded, reassuring shapes paired with a bold, lively stroke. It evokes the spontaneity of childhood alongside the high standards of a reliable service.
Color Palette
A soft yet energetic palette: Deep Blue (trust and structure), Pastel Blue (softness), and Light Neon Green (energy and joy). A perfect balance between serenity and vitality.
Typography
A mix of a soft serif and a contemporary sans-serif. It strikes a balance between tenderness, structure, and modernity.
Graphic Elements
Hand-drawn pencil illustrations to bring a human, warm, and authentic touch—perfectly suited for the world of childhood.
The result is an endearing, easily recognizable brand that builds connection with style and sincerity.
Imagine a brand identity that truly aligns with your vision
Identities designed to support your ambition, not just to look “pretty.”