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Your project deserves more than a Canva template. It deserves a direction.
Provaltis
Provaltis is an ecosystem dedicated to entrepreneurs, designed as a hub for resources, connections, and inspiration. The identity needed to accurately reflect this mission: being professional, human, and dynamic all at once.
The goal? To visually translate the duality at the heart of Provaltis: the structure and rigor of the entrepreneurial world, without ever losing the warmth and human connection that make this ecosystem so powerful.
Deliverables:
Brand Identity, Illustrations, Instagram Templates, and Website
Keywords:
Warm, Sharing/Generosity, Playful, Social/Conviviality, Simple
Date : March 10, 2026
The Vision
Provaltis is built on a deliberate contrast between structure and well-being. This principle is woven throughout the entire graphic universe: clear and solid sans-serif typographies punctuated by handwritten touches that bring warmth and spontaneity. It is an identity that is accessible, confident, and deeply alive.
Visual Identity Design
Logo
The logo explores the brand’s central duality through several approaches: a modern and serious sans-serif base, integrated handwritten strokes for human proximity, and an icon version playing with the letter “v” and the dot of the “i” to suggest a human silhouette—symbolizing the personalized support at the core of the ecosystem.
Color Palette
A foundation of reassuring blues—Deep Anchor, Pulse Blue, and Light Mist—contrasted by a vibrant accent color. Each shade embodies an aspect of the entrepreneurial journey: stability, optimism, freshness, and creativity.
Typography
Three complementary fonts: Gantari for headlines—assertive and contemporary; Quicksand for body text—rounded and comfortable to read; and La Belle Aurore for handwritten touches—sensitive and authentic.
Illustrations & Mascot
A mascot developed directly from the logotype’s typographic form, embodying the different mindsets of an entrepreneur: reflection, motivation, doubt, and victory. The design is intentionally minimalist yet expressive, featuring soft lines and imperfect shapes that remain perfectly consistent with the overall identity.
Ready to Bring Your Vision to Life?
In the era of Sad Beige brands, I make your brand look like this.
What if your branding empowered you instead of holding you back?
This project reflects the type of brands I support with Rebel Roots: identities designed to support an ambition, not just look “pretty.”