Emsy Studio

Booking open for March & April

Your project deserves more than a Canva template. It deserves a direction.

Douce Folie

Douce Folie is a hybrid destination blending a restaurant, a coworking space, and a vibrant bar. Homemade cuisine for lunch, an inspiring workspace during the day, and a festive atmosphere at night.

The Goal? Create an identity that reflects this versatility and unique sense of community.

Date : March 07, 2025

Deliverables

Visual Identity & Illustrations, Website, Menu Design

Keywords

Warm, Generous, Playful, Social, Simple

pack rebel roots identité visuelle complète univers de marque
The Vision

Douce Folie is built on conviviality, generosity, simplicity, and fun. A space where everyone feels at home—whether for a gourmet lunch, a deep-work session, or a lively afterwork.

The Ambition? To offer authentic and memorable experiences by fostering connection and exchange.

Visual Identity Design

A playful and warm identity that translates the hybrid spirit of the venue.

Logo

Fluid and welcoming shapes that embody generosity and friendliness.

Color Palette

Vibrant Orange (energy and fun) + Modern Blue (trust) + Pale Pink and Cream (softness and comfort). A perfect balance between dynamism and warmth.

Graphic Elements

Minimalist color blocks and graphic shapes. The culinary theme is treated in a playful, modern way to reinforce the venue’s welcoming universe.

The Outcome

A strong, cohesive identity that translates the warmth of the space while ensuring a unique presence in the market.

Ready to Bring Your Vision to Life?

In the era of Sad Beige brands, I make your brand look like this.

What if your branding empowered you instead of holding you back?

This project reflects the type of brands I support with Rebel Roots: identities designed to support an ambition, not just look “pretty.”