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Lily Bloom
Lily Bloom’s is a fictional flower shop inspired by the novel It Ends With Us by Colleen Hoover—a personal favorite that evolved into a branding project. Bringing this imaginary brand to life was a rare opportunity to visually manifest the world built in the reader’s mind while breaking the traditional codes of the floral industry. Because flowers have two faces: the beautiful, the soft, and the romantic, but also the dark, the sad, and the sharp.
The goal? To create an identity that embraces this duality and dares to go where florists never go.
Deliverables:
Brand Identity and Illustrations
Keywords:
Dark, Contrasted, Edgy, Romantic, Unconventional
Date : June 22, 2022
The Vision
Lily Bloom’s is based on a simple yet powerful idea: showing the two sides of flowers. A floral boutique that deliberately goes against industry norms, embracing the blend of light and shadow to truly stand out.
Visual Identity Design
A visual identity that breaks all traditional floristry codes to embody the brand’s ambivalent and unconventional spirit.
Color Palette
Moving away from the natural browns and greens or conventional romantic pinks. Lily Bloom’s embraces dark shades—black and deep purple—to express the less conventional side of flowers and visually anchor the shop’s edgy identity.
Typography
Two fonts from radically opposing worlds: a gothic font adorned with thorns to embody the brand’s sharp and dark side, paired with a handwritten font to bring softness and contrast. Together, they perfectly translate the duality at the heart of Lily Bloom’s: beautiful and dark, soft and sharp.
The Result
A strong and consistent identity that finally gives visual form to the universe imagined by Colleen Hoover, proving that a flower shop can be anything but ordinary.
Ready to Bring Your Vision to Life?
In the era of Sad Beige brands, I make your brand look like this.
What if your branding empowered you instead of holding you back?
This project reflects the type of brands I support with Rebel Roots: identities designed to support an ambition, not just look “pretty.”