Booking open for March & April
Your project deserves more than a Canva template. It deserves a direction.
Makely
The (Reverse) Brief
or this personal project, I reversed my usual process: instead of starting with strategy, I let chance guide my creation. I asked my sister (also a designer) to concoct a mystery palette for me.
The Challenge? Create a full visual identity using only these colors.
Deliverables
Personal Project – Branding, Illustrations, and Packaging
Keywords
Young, Playful, Fun, Energetic
Date : November 16, 2024
Visual Identity Design
Exploring the palette, I immediately felt a playful, youthful vibe. The idea was born: creative kits for date nights or artistic picnics.
The concept
3 kits: Clay, Painting, and Crochet (my personal passion).
Packaging
Hand-drawn illustrations with imperfect edges for a touch of authenticity and a “hand-crafted” spirit.
Typography
A funky display font for headlines (representing creative energy) paired with a softer typeface for body text (visual balance).
The Outcome
A unique, playful identity designed to spark exploration and creativity.
Imagine a brand identity that truly aligns with your vision.
Identities designed to support your ambition, not just to look “pretty.”