Booking open for March & April
Your project deserves more than a Canva template. It deserves a direction.
AD&L Fabrics
AD&L Fabrics is a high-quality online fabric boutique founded by Anaïs, a passionate enthusiast of sewing, DIY, and knitting. This brand was designed to be much more than a simple e-shop: it is a source of inspiration and a community hub for everyone who shares a passion for creation.
The goal? To visually translate an approach that is ethical, creative, and deeply personal—an identity that truly reflects its founder.
Date : April 1, 2024
Deliverables:
Brand Identity, Illustrations, Website Design, Thank You Cards, and Business Cards
Keywords:
Creative, Ethical, Soft, Authentic, Community
The Vision
AD&L Fabrics is built on core values: honesty, self-confidence, community, creativity, and personality. These values guide every brand decision and create an authentic connection with customers, inspiring them to express their creativity in a unique and ethical way.
Visual Identity Design
Logo
A modern-retro vintage font that expresses the brand’s soft and elegant spirit while giving it a distinct touch of originality.
Color Palette
A bold mix of purple and yellow in various shades—evoking creativity, boldness, and vitality—softened by lighter tones to maintain the brand’s signature gentleness.
Graphic Elements
Custom illustrations inspired by the world of sewing, designed to enrich and deepen the visual identity. A special touch: the two flowers featured throughout the identity are Anaïs’s favorites. She first drew them by hand before they were recreated digitally, a detail that perfectly illustrates the bespoke and human-centered approach of this project.
Ready to Bring Your Vision to Life?
In the era of Sad Beige brands, I make your brand look like this.
What if your branding empowered you instead of holding you back?
This project reflects the type of brands I support with Rebel Roots: identities designed to support an ambition, not just look “pretty.”