Au micro des Audrey²
Au micro des Audrey² is a podcast that dives into the behind-the-scenes of the aesthetics and cosmetics industry, highlighting its professions, career paths, and realities. The goal? To break the industry’s clichés through a visual universe that is both accessible and friendly for students & Gen Z, while remaining professional, structured, and credible for industry experts. A brand identity that celebrates the beauty world without falling into the traditional institutional powder-pink trap.
Date : 12 April 2026
Deliverables:
Brand Identity, Scalable Logotype & Monogram, Podcast Cover Art (Apple/Spotify), Social Media Art Direction, Carousel & Story Templates, Illustrated Icon & Sticker Set, Merch.
Keywords:
Podcast, Aesthetics, Gen Z, Proximity, Dopamine Branding, Immersion, Cosmetics, Educational.
The Vision
Creating a visual bridge between young students seeking career guidance and seasoned wellness professionals. The graphic universe moves away from the sanitized codes of traditional beauty salons to inject a dose of modernity and spontaneity. Sitting somewhere between an unfiltered chat among friends and a rigorous industry deep-dive, the visual identity conveys a warm, accessible, and resolutely contemporary vibe.
Visual Identity Design
The Logo
The logo was designed to make a strong impact even in the smallest thumbnail format of a streaming app:
The duo’s connection: The name “Audrey²” stands out with expressive, warm, and rounded typography, enhanced by the “²” exponent to highlight the two-voice dynamic.
The illustrated microphone: Integrated directly into the brand mark, the fluid line of the microphone brings a pop, conversational, and spontaneous feel.
The standalone monogram: The microphone marked with the “²” also works perfectly as a sticker or digital avatar, recognizable across all platforms.
Color Palette
The palette strikes a balance between the elegance of the beauty industry and the vibrant energy of Gen Z:
Blackcurrant & Signature Red: Deep, structuring shades that set a professional framework and evoke the industry’s high standards.
Glow Up & Soft Haze: A gradient of lilacs and mauves that offers a fresh take on the cosmetics world, avoiding clichés.
Zest & Oxygen: Acidic lime and sky-blue accents to inject dynamism, contrast, and liveliness into social media feeds.
Nude Veil: A neutral, soft, and soothing base for perfect readability of editorial content.
Typography
Roca Two & Aileron: A bold serif typeface full of personality (Roca Two) provides the editorial foundation and refinement of the beauty world, while a modern, clean sans-serif (Aileron) ensures a clear hierarchy and fluid reading for quotes and career advice.
Direction Artistique & Détails
- Illustrated Stickers & Doodles: Bottles, masks, brushes, ID cards, and scissors punctuate the visuals like scrapbook stickers, strengthening the connection with the student community.
- UI / Music Player Layout: Episode release templates borrow visual cues from streaming interfaces for a natural and instinctive user experience on Instagram and TikTok.
Ça pourrait être TA marque
Des identités pensées pour soutenir ton ambition, pas juste faire joli.